Strategy

Outlet Sales Productivity

Cost-To-Serve

Marketing Effectiveness

Execution Excellence

Experiential Retailing

In the absence of performance and metrics, marketing programs too easily become "entitlements". IMS can measure ad up-lift, marketing program performance and ROI. With this critical knowledge, you can focus investments where they generate the most sales and profit. With IMS weekly analyses you can:

•   Quantify which ads are worth more


•   Identify which promotions are cost effective


•   Analyze sales uplift by various ad attributes


•   Quantify what builds category sales


•   Identify "share shifters" that shift sales on ad


•   Measure ROI on marketing


•   Level the playing field with facts


•   Negotiate with strategic intelligence

Marketing programs are NOT "entitlements" ...
Measure effectiveness to get the biggest bang for each dollar invested!