Retail University

Experiential RU

International RU

Strategic Briefings

This one day workshop is an intense dive into the world of experiential retailing and the exploration of how solution scenarios engage consumers in retail. This workshop provides an in depth perspective on the latest trends and concepts of how retailers leverage consumer experience in store and on-line. You will explore opportunities to create and expand consumer experiences in different retail formats. This course will use a variety of retail case study examples to illustrate both the successes and challenges of creating retail-based experiences that compel today’s consumers to adopt solutions for their home, work and connected digital lifestyle.

Customers are demanding more from their retailers and not just in-store experiences. IMS' Experiential Retailing Workshop explores and addresses the demands and future of retail. Anyone that wants to take a deep dive into experiential retailing should attend and explore the following:

•   Overview of Experiential Retailing
•   Introducing the 5 Ps of Experience Retailing
•   Experience Retailing on the Web
•   Experience Retailing in-store
•   Go To Market Strategies

All Workshops are specifically customized to meet your business needs.

To learn more about the IMS Retail University Workshops, contact us at: Retail U Inquiry or download the course descriptions below.

Retail University Course Description

Experiential RU Course Description

International RU Course Description