Chris Petersen Ph.D.
Senior Partner / CEO

Over twenty years ago, Chris anticipated the need for a new kind of consultant, one who could help manufacturers/vendors improve their performance and attain a new level of partnership. Through the strategic use of business intelligence, best practices, measurement and joint scorecards, IMS has evolved into the role of facilitating performance improvement and partnership of both vendors and retailers.

Chris has helped lead IMS and build a legacy of working with Fortune 500 companies, such as Adobe, AT&T, Compaq, Dell, Hewlett Packard, IBM, Kodak, Microsoft, SanDisk, Sony, and Whirlpool to achieve measurable results. He has also has developed processes and tools that have shaped how retailers behaviorally change the customer experience. Chris has worked with Circuit City, Nebraska Furniture Mart, and Sony to redefine experiential retailing.

Additionally, Chris is also the founder of IMS's Retail University, a series of strategic workshops focused on teaching the critical elements of competing profitably in the increasingly complex retail marketplace. Through Retail University, Chris shares real case studies of how IMS processes and measurement have been applied to improve results for both manufacturers and retailers.

In the early days of IMS, Chris worked with Don Clifton and Gallup, Inc. as Don developed the tenets of strength based leadership. Since then, Chris has become an advocate and practitioner of strength based management and team development for IMS and our clients. Chris' Top 5 Gallup Strengths are Ideation, Relator, Developer, Individualization and Arranger.

Currently, Chris holds the position of CEO, in addition to being the founding Senior Partner and CEO of IMS. Many of his experiences, knowledge, wit, and wisdom can be found on his blog, Results Count (www.ResultsCount.typepad.com). Chris holds a Ph.D. in Educational Psychology and Measurement.

If you are looking for result based solutions please contact Chris at: chris.petersen@imswired.com