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IMS Company Profile

Chris Petersen

Charlynn Manhart

Heather Lantz

Over 20 years of retail expertise ...
IMS started in 1982 when Chris Petersen formed a consulting group focused on retail. Integrated Marketing Solutions was formally incorporated in 1990. With over two decades experience we don't expect you to just take our word for it when it comes to our achievements. We are eager to share specific case histories with you about the benefits our clients have received through their partnerships with us.

IMS continues to serve Manufacturers selling through retail ...
IMS specializes in working with vendors selling consumer products through retailers. IMS has extensive experience throughout North America and Western Europe. IMS believes in basing decisions on the real facts, many of our Fortune 500 clients have used IMS with great success to create their own success and many find it very cost-effective to outsource these functions to us.

IMS specializes in retailer performance and partnerships ...
We have spent the last seven years working with retailers to improve the customer experience. In addition to measuring many leading retailer and manufacturer pilots, IMS serves as a catalyst for facilitating strategic partnership frameworks. We can share first hand experiences of what really works "in the trenches" on the retail selling floor.

Over 12,000 graduates from IMS Retail University ...
IMS has offered Retail University workshops for the past 15 years. Retail U now has graduates from over 31 countries worldwide. The Retail University Curriculum can now be customized for strategic briefings on go to market strategies, all the way to "graduate level" workshops with complete case studies.

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